Brenner Associates Public Relations -- Media Relations Experts
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Brenner Associates Sub Nav Marketing Matters: Sharing 20 years of experience in technology public relations Quotes from clients Examples of our work Getting technology companies their unfair share of coverage An agency specialty: digital communications, SEO, social media, more

 

Internet Public Relations

The art of public relations is undergoing a radical transformation and those that ignore these changes will be left behind.  In order for your marketing plan to succeed, the agency you choose must have a thorough understanding of the new rules of the game and how to use the new tools at their disposal.  Brenner Associates is not only at the forefront of implementing Internet public relations strategies (sometimes called digital communications) but has actually been selected as agency of record by several of the new digital technology companies leading the charge.

 
 

Some of Brenner Associates’ Internet PR credos affect basic strategies:

  • How and when to use press releases
  • The power of the blog
  • Social networking sites as a powerful business tool
  • The critical use of the Internet to gain mainstream media attention
  • Search engine optimization techniques
  • Building customer loyalty through digital technology
  • Curtailing crisis communications, monitoring and controlling customer discourse through RSS, wikkis, forums, podcasting, social networks and other realities of the new digital landscape.

While only 10% to 20% of pubic relations firms have dedicated expertise in digital communications, more than 90% of the mainstream press depends upon the Internet to get story ideas, research topics and identify thought leaders for publishable quotes.  In addition, 30% to 78% of your customers are most likely using Internet tools to help them make purchasing decision.  The bottom line is that, in today’s world, the success of your public relations strategy will depend, in large part, on the way your PR campaign incorporates the Internet – to communicate, to monitor, and to build brand loyalty.  Brenner Associates is one of Portland Oregon’s premier experts at this evolving new reality.

 

  

 
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