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Brenner Associates -- Home Button Award-winning staff, long-standing media relations, low overhead, fast results How can we help? You’ve seen them in the news Traditional and Internet public relations Award winning technology public relations Home -- Brenner Associates Public Relations the latest press releases, media coverage and information from Brenner Associates
 

 

Brenner Associates Sub Nav Marketing Matters: Sharing 20 years of experience in technology public relations Quotes from clients Examples of our work Getting technology companies their unfair share of coverage An agency specialty: digital communications, SEO, social media, more

 

Case Studies:

Strategy. Action. Results... In that order.

That is how a successful technology public relations campaign is conducted.  Here are several examples of how Brenner Associates Public Relations used traditional and Internet public relations strategies to get companies their unfair share of media coverage.

 

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HP Case Study

Situation:

There was building concern among analysts and other HP pundits that growth of the printer market was flattening.  More importantly, there was a growing perception that HP was losing its competitive edge due to lack of vision and innovation.  Read the study

 
 
MicroMem Case Study  

MicroMem Case Study

Situation:

Micromem came to us with an amazing story. They had a new technology that they claimed would replace all data memory technology in use today. Their new memory was cheaper, faster, more durable, less volatile and more flexible than any technology currently being used. The ramifications for the computer industry were enormous. They wanted to know if we could help. Read the study 

 
toshiba  

Toshiba Case Study

Situation:

Toshiba was the first company to introduce and popularize the laptop computer. Over the years however, several other companies joined the market and Toshiba found themselves losing significant market share. Read the study 

 
Innovative Parntership  

Innovative Partnership Case Study

Situation:

Ruth Scott was president of the Association for Portland Progress (APP) and clearly one of Portland's most visible civic leaders and visionaries. She approached Brenner Associates for help with the launch of her newest venture, an organization being formed to tackle Portland area's most persistent community problems. Read the study 

 
Cenquest  

Cenquest Case Study

Situation:

Cenquest was a new private enterprise in the e-learning industry. The company was pioneering new concepts in online education for working professionals. At the same time, there were many new e-learning companies vying for recognition and industry acceptance. Following the e-commerce market plunge, however, many of these companies were closing their doors and the initial enthusiasm expressed by the press and the public was quickly dwindling. Read the study 

 

 

 
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Case study HP Case study Innovative Partnership Case study Toshiba